The prolonged weekend monsoon rain cleared up just in time for the Malaysian state of Johor to play host to ASEAN Tourism Forum 2025, which kicked off this morning at Persada Johor International Convention Centre.
Apart from meetings among the region’s tourism ministries, the event also provides a B2B business matching platform through the ASEAN Travel Exchange, more commonly known as TRAVEX. This year, almost 100 seller organisations from the region will meet with over 300 potential buyers.
ASEAN Tourism Conference will present three days of insightful discussions and presentations alongside TRAVEX.
