Sojern and Cloudbeds have teamed up to simplify hotel operations and boost guest engagement, offering solutions to tackle some of the biggest challenges faced by hoteliers today.
This strategic partnership will integrate Sojern’s travel-focused digital marketing and guest experience solutions with Cloudbeds’ system, enhancing accuracy and tracking. Sojern’s commission-based advertising helps hoteliers boost direct bookings, with payment only required after a guest’s stay.
Additionally, Sojern’s multi-property guest experience tools, optimised for both platforms, enhance customer segmentation and marketing, driving loyalty and repeat business.
Baskar Manivannan, vice president of guest engagement platform at Sojern, commented: “We’ve built the most robust digital marketing and guest experience solutions specifically for the travel industry, so it was only natural that we would partner with Cloudbeds to give our customers access to their industry-leading property management system.”
“Together, we’re offering a seamless solution that integrates flexible, demand-driven advertising across digital, social, and direct booking channels, powered by Cloudbeds’ Booking Engine and Sojern’s end-to-end tracking for superior accuracy,” added Sebastien Leitner, vice president of partnerships at Cloudbeds.
“Our collaboration also delivers multi-property guest experience tools tailored to both platforms, allowing hotels to refine customer segmentation and boost loyalty through personalised marketing.”
