Sojern has been appointed as a global marketing partner for The Ascott. Through this partnership, Sojern will use its AI-based marketing platform to improve Ascott’s digital marketing operations, increase return on investment (ROI), and drive direct bookings.
Ascott operates more than 980 properties in over 230 cities across more than 40 countries. Its brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. The company has a presence in Asia-Pacific, Central Asia, Europe, the Middle East, Africa, and the US.
The partnership follows a six-month request for proposal (RFP) process during which Ascott reviewed its marketing vendors and selected Sojern as one of five global partners. Ascott’s decision reflects its focus on a data-led approach to digital marketing aimed at improving investment outcomes and customer engagement.
Sojern’s marketing platform and multichannel capabilities will support Ascott in increasing direct bookings by using programmatic advertising and audience targeting to attract travellers to its website and app. It will also help improve customer engagement through real-time travel intent data that enables timely audience targeting.
In addition, Sojern will support Ascott’s global and regional teams by sharing marketing insights and expertise through knowledge-sharing initiatives, workshops, and industry events.
Lina Ang, managing director, international property sales, Sojern, said: “This (partnership) reflects our shared vision of driving meaningful traveller engagement through smarter, data-driven marketing, and we’re excited to continue driving impactful results together on a global scale.”
