Global Hotel Alliance (GHA) is expanding its presence globally, with the addition of four new regional hotel brands in some of the world’s most popular tourism destinations.
The expansion punctuates a landmark year for GHA as it celebrates its 20th anniversary.
Sunway Hotels & Resorts is one of the four brands to join GHA’s portfolio; Sunway Resort Hotel Malaysia, pictured
Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia, Andronis in Greece, and Paramount Hotels in the UAE add 32 properties to the alliance of independent hotel brands, enriching GHA’s portfolio with a mix of city and resort hotels that cater to the preferences of a wide range of travellers.
Unike Hotels brings a distinctive Scandinavian touch where each hotel in the Unike group is a unique reflection of its local environment. Its collection of 17 hotels across the country comprise Leikanger Hotel, Rømskog Spa, Utsikten Hotel in southern Norway, and more.
Sunway Hotels & Resorts, the hospitality division of Malaysian conglomerate Sunway Group, manages 11 hotels and resorts in Malaysia as well as the cities of Phnom Penh, Cambodia, and Hanoi in Vietnam. Sunway’s Malaysia properties include three iconic hotels in Sunway City Kuala Lumpur, such as the luxury five-star Sunway Resort Hotel, which is a favourite among family vacationers and business travellers; a Penang property located in the heart of UNESCO-listed George Town, as well as The Banjaran Hotsprings Retreat in Ipoh.
Andronis brings to GHA a collection of boutique hotels on two popular islands in the Aegean Sea – Santorini and Paros, all offering unique wellness and dining experiences and overlooking the Aegean Sea. Properties range from the flagship Andronis Luxury Suites on Santorini featuring 33 villas and suites, to the Andronis Minois on Paros.
Paramount Hotels introduces Hollywood glamour and cinematic experiences to GHA Discovery members with two signature properties in Dubai. Both Paramount Hotel Dubai and Paramount Hotel Midtown are located in the city’s vibrant Business Bay.
“The addition of these four regional independent hotel brands provides our 28 million GHA Discovery members with an even greater choice of unique destination experiences,” said GHA CEO Chris Hartley. “The integration of Unike Hotels, Sunway Hotels & Resorts, Andronis and Paramount Hotels into GHA Discovery will also generate significant growth opportunities through the platform, enhancing cross-brand activity and revenue for all GHA hotel brands.”
Global Hotel Alliance (GHA) is expanding its presence globally, with the addition of four new regional hotel brands in some of the world’s most popular tourism destinations.
The expansion punctuates a landmark year for GHA as it celebrates its 20th anniversary.
Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia, Andronis in Greece, and Paramount Hotels in the UAE add 32 properties to the alliance of independent hotel brands, enriching GHA’s portfolio with a mix of city and resort hotels that cater to the preferences of a wide range of travellers.
Unike Hotels brings a distinctive Scandinavian touch where each hotel in the Unike group is a unique reflection of its local environment. Its collection of 17 hotels across the country comprise Leikanger Hotel, Rømskog Spa, Utsikten Hotel in southern Norway, and more.
Sunway Hotels & Resorts, the hospitality division of Malaysian conglomerate Sunway Group, manages 11 hotels and resorts in Malaysia as well as the cities of Phnom Penh, Cambodia, and Hanoi in Vietnam. Sunway’s Malaysia properties include three iconic hotels in Sunway City Kuala Lumpur, such as the luxury five-star Sunway Resort Hotel, which is a favourite among family vacationers and business travellers; a Penang property located in the heart of UNESCO-listed George Town, as well as The Banjaran Hotsprings Retreat in Ipoh.
Andronis brings to GHA a collection of boutique hotels on two popular islands in the Aegean Sea – Santorini and Paros, all offering unique wellness and dining experiences and overlooking the Aegean Sea. Properties range from the flagship Andronis Luxury Suites on Santorini featuring 33 villas and suites, to the Andronis Minois on Paros.
Paramount Hotels introduces Hollywood glamour and cinematic experiences to GHA Discovery members with two signature properties in Dubai. Both Paramount Hotel Dubai and Paramount Hotel Midtown are located in the city’s vibrant Business Bay.
“The addition of these four regional independent hotel brands provides our 28 million GHA Discovery members with an even greater choice of unique destination experiences,” said GHA CEO Chris Hartley. “The integration of Unike Hotels, Sunway Hotels & Resorts, Andronis and Paramount Hotels into GHA Discovery will also generate significant growth opportunities through the platform, enhancing cross-brand activity and revenue for all GHA hotel brands.”