Agoda and the Taipei City Government have entered into a partnership to support tourism development and raise the city’s profile among international and domestic travellers.
The agreement, formalised through a memorandum of understanding, was presented at Agoda’s 2026 Taiwan Gold Circle Awards. It focuses on combining Taipei’s tourism assets with Agoda’s digital platform to strengthen visitor demand.
Under the arrangement, Agoda will share travel trends and platform data to support tourism planning. The company will also provide training programmes aimed at helping local hospitality businesses improve their online visibility and competitiveness.
The agreement includes a series of joint promotional campaigns and measures to improve how licensed accommodation providers are represented on the Agoda platform.
Taipei’s tourism offering includes districts such as Ximending, Zhongshan and Xinyi, as well as sites including Taipei 101, Beitou Hot Spring and several cultural and creative parks. The city has also introduced the Taipei Nice Stay initiative, which groups accommodation under themes such as culture, scenery, food, high-tech and sustainability.
The partnership forms part of broader efforts to strengthen Taipei’s tourism sector and expand its reach in international markets.
Taipei deputy mayor Lin Yi-Hua said: “What Taipei wants to offer international travellers is not only rich travel experiences and exciting seasonal events, but also a safe and secure accommodation environment. Through this collaboration with Agoda, Taipei will expand its international visibility via a global digital platform and combine data insights with the city government’s tourism resources to actively promote the city’s safe, legal, and distinctive accommodation to the world, allowing the world to see Taipei’s urban charm.”
“Agoda is honoured to partner with the Taipei City Government and we look forward to combining our global reach with market insights and digital capabilities to enhance Taipei’s tourism competitiveness and visibility,” added Andrew Smith, senior vice president, supply, at Agoda.
