Dragon Trail International (DTI) has launched Trip Builder Pro (TBP), an AI-driven tool designed to help destination management organisations and other travel suppliers generate personalised web content aimed at improving conversion rates.
At a recent webinar, co-founder and CEO George Cao said that while AI can analyse and summarise web content, the use of “model content application” servers enables the development of travel apps that go beyond basic conversation. These apps, he noted, can support itinerary and workflow planning, offer bookable options, and deliver a consistent user experience without factual errors. He believes a “killer travel app” will eventually emerge.
Cao added that TBP is designed to help clients build more accurate itineraries while allowing travel agents to edit content directly.
Sienna Parulis-Cook, director of marketing and communications, said TBP is ready for integration with tourism boards’ points of interest (POI) databases.
She explained: “It can be linked up to any data available through Dragon Trail’s B2B digital platforms, including our China Travel Academy e-learning courses, past or present online roadshows, and Travel Trade Hubs.
“We developed the Trip Builder Pro together with one of our DMO clients who was interested in how AI technology could help make its POI database and pre-built itineraries more accessible to the Chinese travel trade. We started doing demos of the platform during ITB China and have since introduced it to more clients and during several online sessions about AI in China over the past weeks, including our own webinar.”
According to DTI, pricing varies depending on the size of the client’s desired B2B outreach network and is confirmed on a case-by-case basis.
Parulis-Cook noted: “We are able to offer tiered pricing based on the number of travel agents and agencies licensed to use the Trip Builder Pro tool, and this number is something the client can decide on based on its own requirements.”
