Tag: Dragon Trail International
Chinese outbound demand holds firm amid travel headwinds
Despite a volatile global aviation landscape marked by geopolitical headwinds and rising jet fuel prices earlier this year, Chinese outbound travel demand is demonstrating...
China eases travel for growing inbound market
China’s National Immigration Administration recorded 45.9 million border crossings by foreigners in 1H2026, up 20.6 per cent year-on-year, according to Chinese state media Zhejiang...
AI adoption surges among Chinese travel agencies
According to the latest Dragon Trail Research Chinese Outbound Travel Trade Survey, published on July 29, 2026, AI adoption is nearly universal among Chinese...
Balancing privacy and personalisation for Chinese HNWIs
Capturing the Chinese high-net-worth individual (HNWI) travel market requires hospitality operators to balance bespoke service with absolute discretion, according to The Luxury Travel Trends...
Thailand recovers as Japan’s safety perception falls among Chinese travellers
Dragon Trail International’s (DTI) newest Chinese Traveller Sentiment Report on the Labour Day public holiday shows significant changes in safety perceptions since its September...
Chinese travel agents report stronger sales in experiential and small group...
Sixty-one per cent of 280 Chinese outbound travel agents surveyed in Dragon Trail International’s (DTI) June report say 2025 has improved over 2024, with...
Dragon Trail International unveils new AI tool to boost travel planning...
Dragon Trail International (DTI) has launched Trip Builder Pro (TBP), an AI-driven tool designed to help destination management organisations and other travel suppliers generate...
Thailand faces safety concerns from Chinese travellers despite positive trends
Safety perceptions among Chinese travellers are improving, but concerns about South-east Asia persist. Thailand, a popular destination, is seen as “safe” by 19 per...
Chinese self-drive holidays on the rise
Data on China’s domestic self-driving holidays, captured during the pandemic and post-lockdown, show demand increasing from 41 per cent to 80 per cent from...
Confidence in China outbound performance improves: Dragon Trail International
China’s travel trade is upbeat about outbound travel business, and more than half of travel agents polled by Dragon Trail International (DTI) at the...
















