The Singapore Tourism Board (STB) has collaborated with Chinese travel platform Mafengwo to showcase Singapore’s charm through an immersive AI style at its #AnywayIt’sFun Inspiration Renewal Journey event in Beijing.
Centred around the themes of contrast, novelty, and social connection, the event showcased the diverse charm of Singapore travel through an immersive Nanyang-style experience, a friendly roundtable discussion, and stories shared by travel influencers.
Mafengwo also unveiled its latest AI-powered cultural and creative product, powered by its self-developed AI model for travel industry, offering tourists a glimpse into the future of smart travel.
According to user data from Mafengwo’s AI Travel Assistant for Singapore, travellers’ preferences in Singapore are becoming more nuanced and segmented. Families with children care about “queue times at attractions” and “stroller rentals”; young travellers seek out “trendy cafés” and “Peranakan culture check-ins”; seniors prioritise “barrier-free facilities”.
“To meet these needs, Singapore has introduced five themed travel profiles,” explained Andrew Phua, STB’s chief representative and executive director of Greater China, during the event’s roundtable.
“Health-conscious travellers can explore Sentosa’s rainforest ecosystem through immersive guided tours. Food lovers may try the uniquely flavored coffee pork ribs. Urban explorers can marvel at prehistoric wonders at the new Jurassic World: The Exhibition at Gardens by the Bay. Experience-seekers can feel the pulse of Formula 1 and enjoy live performances at the Singapore Grand Prix. Meanwhile, senior travellers may enjoy the tranquility and joy of traditional embroidery workshops. By combining AI technology with tourism products, we can provide endless possibilities aligned with the “Just for Fun” spirit.”
“AI travel assistants – whether in the form of digital itineraries or creative cultural products – are more than tools. They are triggers for travel inspiration,” said Chen Gang, CEO of Mafengwo, elaborating how AI is reshaping travel in the era of hyper-independent travel.
Mafengwo’s AI Travel Itinerary tool can also provide trip planning support, giving suggestions according to the traveller’s budget.
