ALL Accor, Accor’s booking platform and loyalty programme, has partnered with Plusgrade to introduce an enhanced exchange solution for members, which allows the conversion of points from other participating loyalty programmes into reward points for ALL Accor.
The move is in response to loyalty members’ demand for more flexibility, simplicity, and choice in how points are used.
With Plusgrade’s exchange technology, ALL Accor members can convert rewards earned from institutions such as Bilt, Capital One and Citi loyalty programmes into ALL Accor points.
“Giving loyalty members more ways to use their rewards makes their programs even more valuable,” said Ken Harris, founder and CEO of Plusgrade**.**
Mehdi Hemici, chief loyalty & ecommerce officer, Accor, added that the partnership was a “key milestone for ALL Accor”, as it “answers our members’ desire for more than discounts by delivering unforgettable experiences”.
