TourCon, a B2B tourism resources platform, is helping inbound travel agents promote and sell programmes for Macau, the Greater Bay Area, and China to international markets.
Supported and developed by six tourism-related associations, the membership-based platform aims to drive regional cooperation, support digital transformation, and enable more efficient transaction matching.
TourCon director Phoebe Cao, who exhibited at MITE 2025 last week for the first time, told TTG Asia: “As a one-stop-service ecosystem with tourism modules covering accommodation, culinary experiences, attractions and experience, and group buying, we allow registered suppliers to publish their products with one click and benefit from smart matching with registered buyers. Destination Macau needs a platform like this to (market to) the world.”
Cao added that TourCon also supports inbound travel agents across China seeking to reach international travellers, especially as visa-free access extends to more source markets.
TourCon plans to grow its reach in Macau first and is working with the Macao Government Tourism Office on B2B roadshows in Dubai and Jakarta.
Over the next 12 months, TourCon will expand its platform through mobile apps and include more product categories such as attractions, tour guides, and study tours.
The platform currently hosts a daily online travel expo and maintains a Macau event calendar to support travel planning.
Travel agents can register for free TourCon membership until the end of this year. The platform charges a handling fee for each transaction, which is used to maintain operations.
Bee So, managing director of Macau MTP Travel Agency and a TourCon member, said the platform provides trade support for her company, helping it align with the government’s call for overseas promotion.
