Agoda has revealed a 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week, which takes place from October 1 to 7.
Agoda’s accommodation search data also showed a shift in Chinese travellers’ preferences for Golden Week. Last year, the top five outbound destinations were Tokyo (Japan), Seoul (South Korea), Osaka and Kyoto (Japan), and Bangkok (Thailand), respectively.
This year, Seoul has emerged as the number one destination, leapfrogging Tokyo. Bali is a new entry in the top five and takes third place. Bangkok and Osaka continue to be among the most searched destinations and complete the ranking in fourth and fifth, respectively.
Golden Weeks are celebrated twice a year in China, around Lunar New Year and China’s National Day. It is a prime travel period for Chinese families looking to take advantage of the week-long break.
Andrew Smith, senior vice president, supply at Agoda commented: “The increase in outbound travel searches for China’s Golden Week suggests a growing confidence among Chinese citizens to explore international travel. It’s great to see destinations close to China’s east coast like Seoul and Osaka featured in the rank, as well as holiday favourites Bangkok and Bali further south.”
