Minor Hotels is aiming for more than 200 new openings globally within three years, and has unveiled new details of its dynamic commercial strategy for 2024 and beyond.
The group’s goal is to increase its global portfolio by almost 40 per cent from its current count of 540 properties, and adding more than 30,000 rooms to its present inventory of almost 80,000.
Of the new openings targeted by the end of 2026, approximately half will be in the Asia region, while Europe and the Middle East are expected to add more than 50 properties each. Other regions, such as Australia and New Zealand, the Americas and Africa, will also see new openings across the Minor Hotels brand portfolio.
The Anantara, Avani, Oaks, Tivoli and NH Hotels brands are expected to be the key drivers of portfolio growth over the next three years, with Avani alone expected to more than double its property count to almost 100. Minor Hotels also expects to unveil multiple new brands in 2024 and 2025 to fill unmet consumer demand and provide more tailored options to hotel owners.
The group’s luxury brand Anantara Hotels, Resorts & Spas will continue its strategic growth during 2024 with key openings including Anantara Palais Hansen Vienna Hotel in Europe, Anantara Santorini Abu Dhabi Retreat in the UAE, Anantara Ubud Bali Resort in Indonesia, and debuting in India, Anantara Jaipur Resort.
Additions to Avani Hotels & Resorts in 2024 will include properties in Frankfurt, Amsterdam and the Seychelles, in addition to its first hotel in China.
NH Collection Hotels & Resorts will continue to grow its global footprint with new openings in Thailand, Qatar, Finland and Portugal, while NH Hotels & Resorts has added Minor Hotels’ first properties in Paris this year, with upcoming hotels in Mexico and China. Tivoli Hotels & Resorts will continue its expansion in Europe and the Middle East, while nhow Hotels will debut in Peru in 2024 with nhow Lima, and add a property in Italy, nhow Rome.
Elewana Collection, a collection of boutique lodges, camps and hotels in iconic locations across Kenya and Tanzania, will also see its first Explorer by Elewana collection, Serengeti Explorer, scheduled to open in March.
In addition, the group’s forthcoming 12-key Anantara Kafue River Zambia Tented Camp will offer an entirely new luxury experience for guests of Minor Hotels’ flagship brand, while Vietnam-based luxury rail experience The Vietage by Anantara is adding a new Quy Nhon – Nha Trang route to its itinerary from May this year.
Under its long-standing ‘asset right’ strategy, Minor Hotels owns or leases almost 70 per cent of its global portfolio of 540 hotels – this is expected to decrease by about half as the group pursues a more aggressive mix of management and franchise agreement options. Minor is targeting more than 150 new management agreements over the next three years, which would grow its share of the overall operating model mix from 19 per cent in 2023 to 38 per cent by 2026. New franchise agreements are also being targeted, while Minor will continue to grow its hotel investment portfolio.
Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, commented: “2023 has been a record year and the figures, both financial and regarding the group’s expansion, confirm this. Looking ahead, we intend to increase this pace of openings, expanding our brands within our existing areas of operation and growing our global footprint into new regions in which we are not yet present.”
