Korean Air has released a new inflight safety video featuring a virtual Korean Air flight attendant giving safety instructions within a virtual setting.
The airline seeks to reach out to its diverse customer base of all ages and cultural backgrounds with this new concept, and hopes to garner passengers’ attention and increase viewers’ engagement levels.
The video covers topics that passengers must know such as how to store carry-on luggage, wearing a seatbelt, prohibited items during the flight, cabin smoking regulations, procedures in the case of cabin pressure abnormalities, locations of the emergency exits, and how to put on a life jacket.
This is the first time an airline has created a safety video featuring virtual humans. Taking place in the Korean Air Safety Lounge, the virtual space was created to make it easier to explain and understand the inflight safety rules as presented by flight attendant Rina, a virtual human who has completed safety training at Korean Air’s Cabin Crew Training Center and was appointed as an honorary flight attendant. MAVE, a four-member virtual girl group that debuted in January 2023, play the role of passengers following the safety instructions.
Korean Air will begin to play the new safety video on all flights starting from January 4, and the video has also been released on the airline’s official YouTube Channel.
“This will become a great example of the synergy created between the aviation industry and digital technology. We intend to change perceptions of inflight safety videos with these new ideas, and make them more relatable and engaging for passengers,” said a Korean Air representative.
