Onyx Hospitality Group witnesses soaring demand from Indian market

Thailand-based hospitality management company, Onyx Hospitality Group is witnessing strong growth numbers from the Indian market.

Kashyap Vora, vice president – corporate finance, investments & development of Onyx Hospitality Group, shared with TTG Asia that properties in Thailand, Malaysia and Maldives are leading in terms of the demand generation from India.

Vora: the Indian market has exhibited the highest growth base among other markets

“The demand from the Indian market is at an all-time high and growing rapidly. Comparatively, the Indian market has exhibited the highest growth base among other markets. The buoyant Indian economy and digitisation in the country are helping to grow the numbers from the Indian market,” said Vora.

Detailing the impressive growth statistics, Vora noted the phenomenal rise in Indian outbound marketing for properties like Amari Bangkok, Amari Pattaya, and Amari Phuket, boasting an approximate 108 per cent growth rate this year. Additionally, the newly-opened property, Amari Raya, in the Maldives has experienced a rapid surge in Indian arrivals.

Highlighting the growth in Malaysia, where the group operates four properties including Amari Penang, Amari Kuala Lumpur, Amari Johor Bahru, and Ozo in Penang, Vora remarked: “Two properties, Amari Penang and Amari Kuala Lumpur, have witnessed a 58 per cent increase in arrivals from India this year.”

Apart from higher occupancy from the Indian market, the group is also witnessing an increase in the average length of stay for Indian travellers. “Sharing an example, the average length of stay of India travellers visiting our Thailand properties used to be four to five nights. Now we have seen it increased to six to seven nights,” he said.

To tap the Indian market, the group with 55 years of operating history is also introducing India specific products in its properties like Nila, which offers Indian coastal cuisine apart from organising trade road shows in India.

As part of its expansion plans, Onyx Hospitality Group is gearing up to unveil new properties in the coming months, including Amari properties in Colombo and Laos, along with three additional properties in Malaysia under the Shama portfolio.

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