Hong-Kong based Langham Hospitality Group (LHG) has selected Amadeus’ digital media solution to increase brand awareness and bookings at its properties.
Amadeus’ customised, data-driven approach will allow Langham to showcase and market its offerings across a variety of online channels to reach new travellers and targeted audiences.
The latest addition of digital media will empower Langham hoteliers to make more informed decisions based on the latest market insights, ensuring strategic growth. LHG has already been utilising Amadeus’ Demand360 & Agency360 business intelligence solutions, along with Travel Seller Media, and Delphi sales and catering software.
Shane Pateman, senior vice president, sales & marketing, LHG, commented: “We want to put the traveller at the centre of what we do, and we are confident our partnership with Amadeus will help us reach our guests and new audiences with targeted, relevant offers at the right time, on the right channel.”
“With the insights gathered, Langham will be able to better understand its core audiences and identify booking trends and traveller preferences to deliver relevant and compelling advertisements that drive revenue,” added Maria Taylor, head of commercial, Asia-Pacific, hospitality, Amadeus.
