InterContinental Hotels & Resorts has launched a global brand transformation that will result in new offerings and experiences, a fresh brand culture, unique brand differentiators, as well as new strategies for F&B and hotel design.
Guests can expect scientifically-backed F&B programmes and guestroom designs aimed at helping guests reduce travel fatigue, as well as enhanced spaces with the brand’s properties that cater to special occasions and encourage destination exploration.
InterContinental Sydney
Innovative Concierge Galleries in hotel lobbies will be epicentres of local, cultural knowledge, bringing together interactive displays, library spaces and informative features.
Incredible Occasions programme will facilitate celebrations of life’s milestones, with an offering of intimate venues, amenities and experiences, such as tablescapes, candlelit dinners or private masterclasses.
InterContinental will also unveil Celebration Suites across its global portfolio, which are spaces designed specifically for guests’ celebratory events.
The brand will focus on further elevating quality design and style under the umbrella of Cultivated Elegance, which will cater to different traveller preferences.
Tom Rowntree, vice president of luxury brands at IHG Hotels and Resorts, said: “This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveller.
“Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrows guests, owners and colleagues require.”
InterContinental Hotels & Resorts has launched a global brand transformation that will result in new offerings and experiences, a fresh brand culture, unique brand differentiators, as well as new strategies for F&B and hotel design.
Guests can expect scientifically-backed F&B programmes and guestroom designs aimed at helping guests reduce travel fatigue, as well as enhanced spaces with the brand’s properties that cater to special occasions and encourage destination exploration.
Innovative Concierge Galleries in hotel lobbies will be epicentres of local, cultural knowledge, bringing together interactive displays, library spaces and informative features.
Incredible Occasions programme will facilitate celebrations of life’s milestones, with an offering of intimate venues, amenities and experiences, such as tablescapes, candlelit dinners or private masterclasses.
InterContinental will also unveil Celebration Suites across its global portfolio, which are spaces designed specifically for guests’ celebratory events.
The brand will focus on further elevating quality design and style under the umbrella of Cultivated Elegance, which will cater to different traveller preferences.
Tom Rowntree, vice president of luxury brands at IHG Hotels and Resorts, said: “This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveller.
“Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrows guests, owners and colleagues require.”