Noor Ahmad Hamid lands new role at PATA

The Pacific Asia Travel Association (PATA) has appointed Noor Ahmad Hamid as CEO, commencing October 1, 2023.

Noor’s illustrious track record began at the Malaysia Tourism Promotion Board, where he served for more than 16 years in various departments. He was also based in their Los Angeles, US office for four years.

Following this, Noor ventured into the corporate world, joining an events management company specialising in international sporting events. He later joined a government-affiliated company focused on hospitality and tourism investment.

In 2009, Noor joined the International Congress and Convention Association (ICCA) as the regional director of Asia Pacific where he served for 11 years. During his tenure, membership in Asia Pacific grew substantially, resulting in the region being ICCA’s largest.

During the Covid-19 pandemic, Noor worked with the Malaysia Convention and Exhibition Bureau as chief operating officer, and played a key role in the recovery of Malaysia’s business events industry.

In 2022, he was inducted into the Events Industry Council Hall of Leaders, the most prestigious award in the global business events industry. In 2018, he received the China MICE Leaders Award from Meetings and Conventions China for his contributions to the Asia Pacific region.

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