With the success of the The One for Nature initiative in 2020, the Tourism Authority of Thailand (TAT) has unveiled The 2nd The One for Nature project in its continuous efforts to promote responsible tourism in Thailand.
The 2020 project embodied the concept of Travel with Responsibility in Thailand, and aimed to spotlight Thailand’s sustainable tourism and safeguard the nation’s abundant natural resources.
The resurgence of this project offers travellers the opportunity to immerse themselves in more abundant natural surroundings once again after natural sights across Thailand have rejuvenated and restored their natural beauty.
TAT aims to promote responsible tourism under the brand Amazing Thailand, encouraging environmentally-conscious travellers from all over the world to participate in activities via the online channel which will elevate awareness and cooperation among international travellers and also foster responsible tourism practices in Thailand through international influencers.
In addition, some of the on-ground responsible tourism activities have been initiated in renowned destinations, such as Pattaya, Chon Buri, and Walking Streets in Chiang Mai and Phuket to strengthen awareness and encourage active participation from travellers across the country.