Anantara Desaru Coast Resort & Villas in Malaysia has expanded its CSR programme with new initiatives to protect the land and water ecosystems on Desaru Coast.
The resort rolled out the brand-wide CSR programme Dollar for Deeds in June, which matches guests’ donations ringgit for ringgit, with money raised going to ReWild Desaru, a not-for-profit organisation focused on resident wildlife protection.
This effort joins the resort’s on-site water bottling initiative, achieved through its own bottling plant established in 2022, as well as its food sustainability commitment that sees it sourcing from its own hydroponic farm, run by a local vendor. The resort also partners with Rainforest Alliance, a certified fair-trade supplier, which supplies coffee beans for the restaurants. Coffee pods used in guestroom coffee machines are sent back to the manufacturer to be recycled, while food waste is turned into fertiliser for crops.
Christian Gerart, general manager at Anantara Desaru Coast, said team members were mindful of conservation, and would regularly recycle aluminium cans and paper products as well as switch off the lights when leaving the room.
The resort also promotes a love for nature among guests with activities such as birdwatching and daily nature walks.