Following its merger with Habyt last year, Hmlet is rebranding to Habyt, fast-tracking the company’s growth plans and mission to offer fully global flexible living solutions.
Engaging the services of design agency DesignStudio, Habyt’s new brand purpose, Your next move unlocked, reflects the company’s commitment to removing the traditional barriers associated with housing.
The new brand strategy focuses on delivering a highly utilitarian experience, with a visual identity that takes inspiration from architectural floor plans and a new bespoke Habyt logo that reflects opening opportunities through the symbol for opening doors.
Habyt’s CEO of Asia-Pacific, Jonathan Wong, said: “Rebranding Hmlet to Habyt in Asia-Pacific was the next logical step following last year’s merger and will enable us to retain all the best parts of the strong Hmlet legacy, while fully leveraging the synergies of being one larger global entity that’s setting out to revolutionise the way people live and move around – a win-win which benefits our members and our real estate partners.”
