Group, Tourism New Zealand collaborate on destination promotions Group and Tourism New Zealand have signed a Memorandum of Understanding (MoU) to promote New Zealand as a key tourism destination in Asia-Pacific.

This partnership marks the first pan-regional collaboration for both sides.

The partnership will see both parties launch a series of joint marketing campaigns to attract tourists from Asia-Pacific to New Zealand

As part of the collaboration, both parties will launch a series of joint marketing campaigns to attract tourists from Asia-Pacific to New Zealand. The markets include mainland China, Hong Kong, Taiwan, Japan, South Korea, Singapore, India, Malaysia, Indonesia, Thailand, and Australia.

The agreement will also involve the creation of appealing and attractive travel itineraries and experiences to meet specific visitor needs, positioning New Zealand as a destination of choice for travellers.

Data from Group’s Ctrip and platforms show a keen interest in travel in Asia-Pacific, including New Zealand. Searches for flights to the destination have seen a significant increase of nearly 560 per cent year-on-year, and the volume of bookings was up over 570 per cent compared to the same period last year. Group’s vice president of destination marketing & strategy alliances, Edison Chen, said: “We look forward to collaborating with Tourism New Zealand to leverage our resources and deep data insights to boost New Zealand tourism development, fully optimising the travel experience for tourists in New Zealand.

“With the resurgence of international travel post-pandemic, this collaboration could not be better for both parties involved.”

René de Monchy, chief executive of Tourism New Zealand, shared: “Through the partnership, Tourism New Zealand aims to provide Asia-Pacific travellers with more convenient booking methods, personalised itinerary planning, and comprehensive service support.

“We look forward to welcoming travellers to deeply explore the beautiful landscapes and unique culture of Aotearoa New Zealand, as well as experience our manaakitanga.”

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