The Bali and Beyond Travel Fair (BBTF) 2023 will be themed Reconnecting to Quality & Sustainable Tourism to align with the growing need for cultural awareness, sustainable tourism, environmental considerations, and the increasing desire for responsible travel.
As such, the ninth edition of BBTF aims to showcase and promote sustainable tourism products that will contribute to a responsible future. The event will also emphasise the significance of health and well-being, community-based tourism, and reflect on the current growth of the wellness and medical tourism industry.
BBTF 2023’s committee head, I Putu Winastra, said: “Travellers are seeking quality and sustainability – the Indonesian government recognises this demand and has prioritised the development of such tourism.”
Expecting the event to go beyond mere rhetoric, Putu shared that sellers have been asked to register relevant products, such as health, wellness, or spiritual travel offerings, while buyers are encouraged to specify their desired products. This approach aims to ensure that the theme is reflected in the tangible offerings of the fair.
As part of the show, the BBTF committee will also organise seminars to discuss the opportunities and challenges of quality and sustainable tourism, as well as the development of health tourism businesses.
BBTF 2023 will feature 230 sellers from Indonesia, China, Italy, Malaysia, and the US, along with 335 buyers from 51 countries across Europe, the Middle East, Australia, Asia, and the US. Qatar Airways will also be present.
This year, BBTF will welcome several new integrated industry participants from state-owned enterprises, who will join Indonesian exhibitors representing Bali, Yogyakarta, Jakarta, East Kalimantan, Bangka Belitung Islands, Riau Islands, West Java, West Nusa Tenggara, East Nusa Tenggara, South Sulawesi, and West Sumatra.
