PATA Philippines Chapter’s fund-raising gala on May 12, which featured the crème de la crème of the country’s tourism on the catwalk, raised over US$10,700 to revive Pagsanjan Falls tourism.
The funds will finance projects that will benefit boat ride tours and the boatmen in the towns of Cavinti, Lumban and Pagsanjan in Laguna, as well as assist selected tourism students, said Marlene Insigne, PATA Philippines Chapter board of trustee-treasurer.
Local tourism chiefs of the three towns have agreed to make Pagsanjan Falls – once a top tourist attraction best known for shooting the rapids – a green and sustainable community and to help the boatmen and their families who have suffered during the pandemic, said PATA Philippines Chapter chair Maria Paz Alberto.
Leading the Filipiniana fashion show are Alberto, tourism secretary Christina Garcia Frasco, Tourism Promotions Board chief operating officer Marga Nograles, along with their spouses, hotel management, sales and marketing executives.
