Ascott expects to open 70 properties across its brands in key travel destinations this year.
Co-living brand, lyf, will welcome seven new properties in Austria, China, Japan, Malaysia, the Philippines and Thailand, answering the need for meaningful spaces that allow for interaction among the next generation of travellers.
The Citadines brand, which focuses on city living and lifestyle experiences, will add 21 properties in cities like Yokohama, Japan; Sydney, Australia; Kota Kinabalu, Malaysia; and Jakarta, Indonesia as well as Amsterdam, Netherlands and Vienna, Austria farther afield.
To cater to the growing trend of family vacations and multigenerational trips, Ascott will open an additional 11 Somerset properties this year. There will be several new openings in China, such as Somerset Tangzhen Shanghai, Somerset Star River Minhang Shanghai, Somerset Taihu New City CBD Wuxi, Somerset Fengdong Xi’an, Somerset Changxin Hefei and Somerset Chayuan Chongqing. Other openings are set for Bandung and Jakarta in Indonesia; Cebu and Makati in the Philippines; and Vienna.
For the bleisure demographic, Oakwood will open in Chongli, China and Bali, Indonesia.
The Ascott brand, which will undergo a brand refresh within 2Q2023, will launch Ascott Pazhou Guangzhou and Ascott China Central Place Suzhou – both in China.
The company is also expanding its The Crest Collection, aimed at travellers desiring one-of-a-kind experiential stays that immerse them in the history and culture of a destination. The brand’s flagship in Asia, The Robertson House by The Crest Collection in Singapore, is set to open by the end of 2023.
The Unlimited Collection, comprising boutique hotels, will reopen Ann Siang House, set in Singapore’s Chinatown area, in 2Q2023 after completing refurbishments.
Lifestyle brand, Harris, will reach beyond Indonesia later this year, with the opening of Harris Sunshine Penang in Malaysia.