Trip.com Group has signed a three-year partnership with Tourism Fiji and Fiji Airways to develop strategic campaigns aimed at promoting traffic and tourists to explore Fiji as a destination.
The agreement will also see the three parties work together to increase exposure in the Greater China market through travel marketing initiatives, product expansion and leveraging data insights, as well as highlight Tourism Fiji’s latest Where Happiness Comes Naturally campaign launched earlier this year that showcases the rich and diverse cultures and traditions in Fiji.
In addition, Fiji Airways now offers two flights a week between Hong Kong and Nadi, which will increase to three flights a week by June.
Brent Hill, CEO of Tourism Fiji, said: “China was Fiji’s fourth largest market prior to the pandemic, (and) our collaborative approach with Ctrip and Fiji Airways will undoubtedly contribute to driving more visitor arrivals from the Chinese market.”
“In line with our ‘local focus, global vision’ strategy, we have initiated a series of recovery sales activities and campaigns to stimulate overseas travel demands in the Chinese market. We look forward to collaborating with Tourism Fiji and Fiji Airways to leverage our resources and data insights to boost Fiji tourism development,” shared Edison Chen, vice president, destination marketing & strategy, international public relations, Trip.com Group.
