Klook and Mandai Wildlife Group (MWG) have signed a three-year strategic partnership to boost international visitors to the Mandai Wildlife Reserve.
The collaboration will leverage on Klook’s digital marketing and social content capabilities and strength in Asia-Pacific, to target the growing millennial and Gen-Z segment in six key markets, namely Australia, Indonesia, Malaysia, the Philippines, Thailand and South Korea.
Together, MWG and Klook will co-develop regional marketing campaigns as well as curate bundles and activities for international visitors and position the precinct of the Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
Eric Gnock Fah, COO & co-founder, Klook said: “Our collaboration reflects our shared values and commitment to responsible tourism and protecting the planet and its wildlife. With social content being the perfect medium to showcase the amazing experiences at Mandai, we aim to attract a younger demographic of travellers to explore new adventures and create meaningful memories.”
The partnership will kick off with an integrated pan-region digital campaign, a series of online-to-offline (O2O) activations, original social content as well as new offerings sold exclusively on Klook’s platform. There will be a new Mandai Klook Pass and other customised bundles that pair admission tickets with food, wildlife experiences, transportation and SIM cards for connectivity, creating convenient and seamless experiences for different travellers.
Jean Choi, chief sales and marketing officer, Mandai Wildlife Group, shared: “We want to be culturally relevant and in the minds of the young working adults and youth segments who are always on the lookout for new experiences. With this group being the key demographic users of Klook, there is a lot of synergy to fuel our partnership.
“Our jointly developed campaigns will showcase a different side to our upcoming destination, the Mandai Wildlife Reserve, and in line with Klook’s purpose, inspire and enable more moments of joy. Overall, Mandai Wildlife Group remains committed to providing meaningful experiences as we progressively launch new wildlife parks and nature-based offerings in the next three years.”
One core focus of the partnership will be on raising awareness of wildlife conservation efforts and taking actions towards living sustainably – users can also opt for “Choose Good, Do Good” bundles where a portion of the proceeds will go towards MWG’s conservation efforts across South-east Asia.
A detailed line-up of events will be updated on Klook’s platform, including the soft opening of Singapore’s new bird park on May 8, Singapore Zoo’s 50th anniversary or Golden ZOObilee, and a series of specially curated mini-events like memorable dates for couples.