Fairmont Hotels & Resorts and Asset World Corp Public Company (AWC), have signed the first Fairmont hotel in Thailand, Fairmont Bangkok Sukhumvit, which is slated to open in 2024.
The first project signed under AWC’s multi-property framework agreement with Accor will elevate Bangkok as a global hub for luxury leisure, business and group travel. Together, AWC and Accor will open more than 1,000 keys across multiple Accor-branded hotels in key tourist destinations throughout the country, strengthening Thailand as a sustainable tourism destination.
Located in the Sukhumvit mid-town and Asoke junction, Fairmont Bangkok Sukhumvit will serve as a home away from home for guests with its 419 rooms, featuring a variety of specialty restaurants and bars, swimming pool, fitness centre, spa and wellness centre.
As the first fully integrated luxury MICE hotel in Thailand, the hotel will also offer extensive meeting facilities. The property will have easy access to the BTS Skytrain and underground MRT train network, and Queen Sirikit National Convention Center.
Mark Willis, CEO, Fairmont Hotels & Resorts, said: “We are confident that this partnership with AWC and our shared vision will create a new benchmark for world-class luxury in Bangkok, supporting both the continued growth of the tourism industry in Thailand, as well as the ongoing expansion of the Fairmont brand across South-east Asia.”
Wallapa Traisorat, CEO and president, AWC, stated: “Fairmont Bangkok Sukhumvit will be the first AWC-affiliated hotel to be managed by Accor, and the top integrated luxury MICE hotel in Thailand, enhancing the capital as a global hub for the luxury MICE market. The introduction of the Fairmont brand will also strengthen the Thai tourism industry, create long-term value, and elevate the surrounding communities and society.
“As one of the most popular destinations in the world for both leisure and business travellers, Bangkok is renowned for its food and culture, and its reputation as a lifestyle destination with strong logistics infrastructure and convenient transportation. Therefore, Fairmont Bangkok Sukhumvit will be ideally positioned to meet the needs of a new era of luxury events with a distinctive and unique design,” she added.
Aligning with both Fairmont’s and AWC’s commitments to sustainability, the hotel will meet LEED and WELL green building standards that prioritise energy saving and a circular economy model on waste management.