Como Hotels and Resorts sets eyes on regional expansion

Singapore-based luxury hotel group Como Hotels and Resorts has opened its Asia-Pacific sales and marketing office in Jakarta to boost traffic to its international properties from emerging South-east Asian markets, such as Indonesia and India.

Spearheading the new office as senior global director of sales – Asia Pacific is Indonesia’s seasoned hotelier Taufik Rahman. He will oversee 15 Como properties located in Perth, Fiji, Bangkok, Phuket, Bhutan, Maldives, Tuscany, London, and Turks and Caicos Islands, and cover markets like Australia, New Zealand, Indonesia, Malaysia, Singapore, the Philippines, Thailand, Vietnam, India, Hong Kong, China, Taiwan, South Korea and Japan.

Taufik: (there is) a lot of potential from these regions

Taufik told TTG Asia that having an office in Jakarta would “enable us to establish more efficient sales distribution and effective public relation and marketing communications”, especially with the increase of outbound travel from Indonesia.

In addition, the office will assist in strengthening the brand positioning and distribution for its three properties in Bali – Como Uma Canggu, Como Uma Ubud and Como Shambala Estate – and continue to work closely with B2B and B2C travel partners in countries like Australia, New Zealand, China, Taiwan, Hong Kong, Japan, South Korea and Singapore.

Taufik said the brand’s focus now is to develop in emerging markets like India, Indonesia and the rest of South-east Asia, explaining that there is “a lot of potential from these regions”.

He noted that high-end travellers are seeking holidays in destinations like Bangkok, London, Bhutan, Phuket and the Maldives.

In order to develop in these new markets, a number of sales and marketing activities are in place, such as fam trips and participating at B2B and B2C travel marts, along with a series of Como road shows later in the year.

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