To appeal to different travel styles and personalities, Kimpton Hotels & Restaurants has rolled out its Stay Human experience packages at select hotels globally, as well as its first-ever, property-specific Stay Human Concierges to help guests plan personalised trips.
Kimpton’s Stay Human packages were created based on insights from the brand’s recent global consumer survey, which found that 85 per cent of respondents want travel brands to do more to feature inclusive and diverse experiences that cater to all audiences.
Kimpton launched its first global Stay Human campaign in December 2022, which announced the first-of-its-kind Stay Human Creator Collective and Kimpton’s evolved brand commitments to transform its social media content.
“Today, we are taking action to directly address an area of opportunity that consumers uncovered – the travel industry can do more to cater to the diverse needs of travellers – with bespoke experiences at our hotels that allow our guests to chart their own course and be their most authentic selves when they stay with us,” said Kathleen Reidenbach, chief commercial officer, Kimpton.
“These offerings are just the beginning as we continue to bring Kimpton’s evolved brand commitments to life and change the way we work with creators, the imagery we share and the experiences we offer.”
The Stay Human packages offer a diverse range of experiences that are anything but conventional, such as bar hopping and feasting on authentic Thai cuisine in Bangkok and Koh Samui, and more.
Participating Kimpton properties in Asia include Kimpton Kitalay Samui, Kimpton Maa-Lai Bangkok, Kimpton Shinjuku Tokyo, and Kimpton Margot Sydney.
Over the next few months, Kimpton’s Stay Human Creator Collective will travel to select hotels around the world to experience and capture the Stay Human packages first-hand as part of the brand’s ongoing effort to elevate diverse voices.
