Singapore Tourism Board (STB) has collaborated with National Geographic CreativeWorks for the UNSEEN/SINGAPORE campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from South-east Asia.
As part of STB’s efforts to boost travel recovery through the SingapoReimagine campaign that highlights new, innovative and unexpected experiences in Singapore to audiences worldwide, UNSEEN/SINGAPORE hopes to encourage travellers to explore the city-state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of destination Singapore.
Running from February 2, UNSEEN/SINGAPORE features a collection of photographic works through a virtual exhibition. The six photographers featured include Amani Azlin from Malaysia, Tino Renato from Indonesia, Chanipol Kusolcharttum, better known as “Rockkhound”, from Thailand, Phạm Gia Tùng from Vietnam, Gab Mejia from the Philippines, and Jayaprakash Bojan from Singapore.
In curating the collection, each photographer visited Singapore in mid-2022, covering areas in Singapore that showcase nature, heritage buildings, cultural sites, and art, venturing beyond its famous attractions and skyline to discover spots equally captivating – from charming neighbourhoods, offshore wetlands to a lighthouse at the island’s edge.
John Conceicao, executive director, South-east Asia, STB, shared: “We aim to inspire travellers to Singapore to rediscover the joy of travel once again. One way is to portray our destination in a different light, by helping visitors to see it afresh through another person’s eyes.
“UNSEEN/SINGAPORE set out to do this, through the lens of talented photographers from South-east Asia, who tell their journey of discovery through photography. We hope they will inspire a new wave of visitors to discover a Singapore reimagined.”
