Sentosa brand undergoes facelift

Sentosa Development Corporation (SDC) has refreshed the Sentosa brand to offer both local and international guests novel ways of discovering new experiences and celebrating connections on Sentosa.

The new brand identity sees the island taking centre stage and reflects Sentosa’s efforts to better connect with its audiences through leisure experiences that play up the island’s natural attributes and is anchored on four values: Island Soul, Island Connection, Island Discovery and Island Future.

Guests can explore and discover SentosaLand which will be accessible on the Roblox platform from January 10

In addition, the new tagline ‘Where discovery never ends’ draws inspiration from the island’s many unexpected sights, sounds, and experiences at every turn.

Thien Kwee Eng, CEO, SDC, said: “The natural island environment inspires SDC to continue to curate new experiences that empower our guests to forge new connections and foster deeper relationships with each other.”

In view of guests’ evolving needs and the desire to discover new experiences, SDC has delivered new leisure offerings over the course of its Golden Jubilee, such as the wellness festival, Zentosa Fest, and Sentosa Food Fest.

Looking ahead, Sentosa will introduce a diverse range of new leisure and experiential offerings, including new low-carbon leisure experiences in the nearby Southern Islands, Raffles Sentosa Resort & Spa, Sentosa Sensoryscape, the opening of Tipsy Unicorn Beach Club at Siloso Beach in April 2023, the upcoming The Palawan @ Sentosa, and more.

Sentosa will also make its first foray into the metaverse, via a virtual space known as SentosaLand, where guests can explore and discover a fantastical reimagination of Sentosa island. Hosted on gaming platform Roblox, SentosaLand will be accessible to the public from today.

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