Wyndham Hotels & Resorts Asia-Pacific, Sun Motor Group partner to expand footprint in Indonesia

As the world’s largest hotel franchising company by properties, Wyndham’s flexible cost-efficient business model allows hotel owners more control while also enables them to tap into its extensive distribution networks, industry leading loyalty programme, as well as vast corporate accounts and supplier relationships

The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo
The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo

Brought to you by Wyndham Hotels & Resorts Asia-Pacific

Wyndham Hotels & Resorts Asia-Pacific, the leading hotel franchising company with over 1,600 hotels in about 20 markets and territories in Asia-Pacific, recently signed a multi-property license development agreement with prominent Indonesian hotel developer, Sun Motor Group.

On the milestone agreement, Joon Aun Ooi, president, Asia-Pacific, Wyndham Hotels and Resorts, pointed out: “Indonesia is our key strategic market. As such, we are excited to partner with Sun Motor Group to tap into their wealth of knowledge and understanding of the Indonesian hospitality industry. In addition, our robust momentum in business development and pipeline of new signings will continue to accelerate Wyndham Hotels and Resorts’ regional presence as we connect our guests to new awe-inspiring destinations in countries such as Indonesia amid the extended travel recovery.”

Hartono Hosea, founder and owner of Sun Motor Group, said: “By working with Wyndham Hotels and Resorts, we can leverage on their best in class branding and distribution systems backed by strong hands-on operational support to drive performance and generate revenue at our hotels. We eagerly look forward to a successful and longstanding relationship with WH&R over the next few years and beyond.”

The signing was launched with the first two of multiple license agreements planned to be inked over the next five years – kickstarting with Super 8 Singosaren Solo, which introduces the Super 8 brand to the Indonesian market, and Ramada Sleman Yogyakarta by Wyndham, which expands one of the world’s most recognisable lodging brands’ presence in Indonesia.

“Historically, the Indonesian market has been dominated by the major groups signing hotel management agreements with owners. Through Wyndham Hotels and Resorts’ flexible branding business model, owners have more control over the direction they want the hotel operation to take, yet still have the comfort in knowing their hotel is tapped into a powerful distribution engine, with the ability to access our world renowned brands, industry leading loyalty programme, vast corporate accounts, preferred supplier relationships, significant marketing campaigns, and best in class training modules,” said Matt Holmes, vice president of development, South East Asia & Pacific Rim, Wyndham Hotels & Resorts.

“The Wyndham flexible branding offering is a more cost-efficient business model. It’s a win-win for hotel owners and developers, and something that I believe we are only just scratching the surface of in Indonesia. We anticipate that there will be many more savvy owners such as Sun Motor Group looking to explore licensing and distribution options with their hotels or hotel developments that they may not have thought was available previously,” Holmes added.

The 50-key Super 8 Singosaren Solo is the second hotel by Sun Motor and Wyndham Hotels and Resorts being launched in Solo.

The limited services hotel located comfortably right at the city centre of Solo is within walking distances to retail outlets Singosaren Plaza Solo and Pasar Klewer, as well as landmarks such as the Grand Mosque of Kraton Surakarta, Mangkunegaran Palace, Sriwedari Park and more. It is also just a convenient 10-minute drive from Solo Balapan main train station and 30-minute drive from the airport.

Set against the rising tourists’ arrivals into Indonesia and located between Yogyakarta city centre and Borobudur Temple, the second property, Ramada Sleman Yogyakarta, will appeal to travellers who yearn for a leisurely pace of life while immersing in a picturesque landscape.

The hotel is slated to open by 2024 as the first hotel development project committed by Wyndham in Yogyakarta.

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