Traveloka unveils new tagline

Traveloka has launched a new tagline Life, Your Way, reflecting its mission to enable consumers to discover travel experiences that cater to their unique preferences.

Kicking off with a one-minute video on December 1, 2022, the new tagline also reiterates Traveloka’s commitment to delivering tech-driven customer experiences through its range of services.

Life, Your Way aims to enables consumers to discover travel experiences that cater to their unique preferences

Traveloka’s data revealed that as of 3Q2022, when compared to the year before, there has been more than five times increase in travel bookings for international destinations, more than 30 per cent uplift in bookings for domestic destinations, and overall flight bookings have jumped four-fold.

Recognising a big change in consumer trends and preferences over the past few years, Traveloka has refreshed its tagline to reflect its ability to cater to an individual’s travel preferences.

“The needs of travellers have changed, and we are seeing a big trend whereby they want to personalise their experiences more than ever before. We want travellers to know that by choosing Traveloka, they will be able to fulfil their travel aspirations in a convenient, efficient, and secure manner,” said Shirley Lesmana, chief marketing officer, Traveloka.

Traveloka has a strong foothold in Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, with its platform offering consumers a choice of over 1.8 million accommodations around the world, more than 110,000 experiences in 60 countries, over 200 airlines, and over 30 payment options to suit their preferences.

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