Traveloka is aiming to leverage its position as a consumer-focused regional industry enabler to propel Thailand’s travel and tourism sector into its next phase of growth.
With solid momentum for Thailand’s travel and tourism industry this year, Traveloka is anticipating even more success heading into 2024.
“In addition to being South-east Asia’s second-largest market, Thailand has traditionally been a tourism powerhouse. With the pandemic behind us, Thailand’s travel and tourism industry is ready for its next phase of growth,” shared Caesar Indra, president, Traveloka. “As we continue to increase our presence in Thailand, Traveloka’s contributions to local job creation, sustainable tourism, and growth for local businesses, will reach new levels in 2024. Thailand is a key market for Traveloka, and we are ready to leverage our position as an innovative and technology-focused industry enabler, to further stimulate travel and tourism growth in this country.”
Traveloka revealed its recent business data and findings for Thailand, and highlights new industry trends that are boosting local travel and tourism.
For event-based tourism, it showed a growing trend to travel internationally for music, sports, and other major events. With the global music tourism market forecasted to reach US$14 billion by 2033, Thailand is well-positioned to take advantage of this trend. Traveloka’s data showed there has been a significant increase specifically for inbound flights, with the number of flight transactions rising by almost five times in 1H2023, compared to the same period last year. This surge in flights has also positively impacted accommodation needs, with hotel bookings in Bangkok also increasing significantly.
Next, the Tourism Authority of Thailand (TAT) is using High-Value & Sustainable Tourism as a key initiative to help elevate the tourism supply chain and sustainability standards in Thailand. According to a Traveloka customer survey conducted this year, 80 per cent of customers prefer to book certified sustainable accommodation. Furthermore, 43 per cent of accommodation businesses that lack sustainability certifications have expressed their intention to seek certification within the coming year.
In May 2022, Traveloka partnered with the Global Sustainable Tourism Council (GSTC) for a series of training programmes covering Sustainable Tourism Best Practices for Traveloka’s hotel partners in Thailand this year.
Finally, travellers are looking to prioritise their physical and mental well-being during holidays, with yoga retreats, spa treatments, and wellness-focused culinary experiences in high demand. Traveloka experienced significant monthly growth in ‘Spa & Wellness’ bookings in August, with an increase of nearly 40 per cent.
“By focusing on the customer’s point of view and partnering with local stakeholders, Traveloka can solve many of our customers’ travel problems, provide a seamless end-to-end experience, and make travel accessible to all,” concluded Indra.