Ho Chi Minh City rebuilds tourism appeal with fresh draws

Vietnam’s Ho Chi Minh City (HCMC) is banking on its bleisure (business and leisure) and gastronomic appeals to rebuild tourism demand post-lockdown.

Speaking to TTG Asia, Nguyen Cam Tu, director, HCMC Tourism Promotion Center, also spotlighted the creation of many new and improved tourism products and experiences throughout the years of disrupted travel.

Ho Chi Minh City is developing its inner districts to offer unique tourism experiences

Today, HCMC boasts 366 unique tourism attractions, mainly related to “natural, cultural and destination” draws.

To attract both domestic and international visitors, the city is also developing its inner districts and having them offer unique tourism experiences.

This December, HCMC will also host a Tourism Week, during which visitors can participate in music festivals, an international marathon, and hot-air balloon rides.

Nguyen said numerous forms of support are available to convert travel dreams into eventual trips. For instance, corporate groups are provided with welcome souvenirs, local experiences, and sightseeing discounts. HCMC Tourism Promotion Center also has an ongoing collaboration with airlines on promotional packages with direct flights.

According to Nguyen, key source markets for the city are South-east Asia, South Korea, Japan and Taiwan, as well as Germany, UK, Italy and France farther afield.

With these targets in mind, HCMC Tourism Promotion Center will return to overseas roadshows and international trade events, like the 2022 World Travel Market in London, to promote the destination.

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