The World Travel & Tourism Council (WTTC) and the Sustainable Hospitality Alliance (SHA) have signed a Memorandum of Understanding committing both organisations to closer collaborative working, focusing on improving the environmental and social impact of the global hospitality industry.
Through the partnership, WTTC and SHA have pledged to promote a united voice for a more sustainable future for the hospitality industry, cooperating on new research projects to foster understanding of the latest in sustainability innovation.
Both will also work together to raise awareness of new initiatives and success stories, launch new commissions and advisory bodies, further advance understanding of innovation and key sustainability indicators and partner on critical issues such as youth employability, human trafficking, and climate action.
Julia Simpson, president & CEO, WTTC said: “The Sustainable Hospitality Alliance has been a valuable supporter of our Hotel Sustainability Basics which are the first step in the ladder to advance sustainability in the industry. Although the hospitality industry has transformed dramatically in recent years, we recognise that there is still more that we can do together.
“Our collective efforts will enable the hospitality industry to continue moving towards a greater positive impact through this new partnership.”
Glenn Mandziuk, CEO, SHA said: “We are proud to be partnering with WTTC on promoting sustainable growth. This partnership combines the Alliance’s sector-specific expertise with WTTC’s scale and reach to enable both our organisations to enhance collective impact across the industry and drive progress further towards net positive hospitality.
Mandziuk is positive about the future potential of both organisations working together having previously partnered with WTTC on the Hotel Carbon Measurement Initiative.