Traveloka is collaborating with Tourism Malaysia to promote the country as the holiday destination of choice over a four-month campaign till December 31.
The campaign will highlight Malaysia’s multicultural attractions, scenic locations, diverse cuisine and renowned hospitality, by harnessing Traveloka’s innovative travel and lifestyle platform. Holidaymakers will also be able to enjoy redeemable offers and promotions from Traveloka.
As Malaysia sees an uptick in domestic and regional post-pandemic travel after the lifting of international border restrictions, the online campaign aims to increase holiday bookings while fulfilling the National Tourism Policy’s focus on digitalisation.
Tourism Malaysia has set a target of 9.2 million international tourist arrivals this year.
Zainuddin Abdul Wahab, director general, Tourism Malaysia said: “Forging smart partnerships with industry players is crucial to boost the recovery of the tourism sector. They are the backbone of the industry, and by working with influential brands and unicorns like Traveloka, we record higher tourist arrivals, maximise resources and elevate our distribution channels to promote Malaysia domestically and regionally.
“Tourism Malaysia will continuously work hand-in-hand with our partners to ensure domestic tourism demand returns to its pre-pandemic levels of 2019 as early as the fourth quarter of 2022.”
Singapore, Indonesia, Thailand and Malaysia (domestic) have been identified to implement this campaign with an average booking target of 39,500 in a duration of four months starting from September until December 2022.
Angelica Chan, country manager, Traveloka Malaysia, said: “Working closely together, we aim to exponentially increase the number of bookings via the numerous features available on our platform, and help locals and regional visitors fulfil their lifestyle aspirations and needs, whether it’s enjoying authentic Malaysian cuisine, attractions, wellness and spa, or every other experience that defines our unique country.”