Intrepid invests in Australian adventure travel company

Intrepid makes its fourth acquisition with Jump Out Of Bed (JOOB), owning 60 per cent of the Perth-based travel company that runs trips throughout most of Australia, excluding Australian Capital Territory (ACT).

This is aligned with Intrepid’s aim to increase growth and bolster its global operational capability and DMC network in 26 countries.

From left: JOOB’s Simon Mendelawitz and Intrepid Travel’s James Thornton

Intrepid has grown its Australian range by 45 per cent since 2019 and offers 66 trips across the country (except ACT) with a strong focus on active and outdoor experiences and First Nations inclusions.

The company recently acquired majority stakes in Haka Tours and ANZ Nature Tours in New Zealand and US-based Wildland Trekking as well as investing in CABN, a sustainable accommodation business over the past 12 months.

The addition of JOOB and its three brands – Inspiration Outdoors, Waratah Adventure Tours and Perth’s Sea Kayak Rottnest Island – will inject more than 30 extra tours across Australia.

“We believe adventure, giving back to communities and having some fun along the way are all important and that’s why we’re such a perfect fit for Intrepid,” said JOOB’s CEO Simon Mendelawitz, who will join Intrepid as general manager of its Australian DMC.

Intrepid Travel CEO James Thornton said that while the tour operator has built exceptional global operational capability, an Australian DMC was the missing piece from the strategy.

“JOOB completes the puzzle and I’m delighted to welcome Simon and the JOOB team to Intrepid,” he said.

“Together, we will develop even more exceptional trips for our own customers, taking more travellers to the most remarkable and rugged parts of Australia.”

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