Radisson Hotel Group (RHG) will boost its portfolio of properties in Vietnam by adding 30 properties by 2025. The group currently operates four properties in the country, with six more in the pipeline.
Tapping into Vietnam’s rapidly rebounding tourism industry, RHG has launched a business unit and representative office in Ho Chi Minh City. This dedicated office will offer expert on-the-ground support to owners in Vietnam, developing long-standing relationships based on trust, responsibility, and accountability.
RHG’s revitalised brand architecture, which now encompasses nine distinct brands ranging from midscale to luxury, will allow its partners to cater to the specific requirements of various guest segments.
Along with a defined brand architecture with clear segmentation and a robust global network, RHG can customise its development strategy and partnerships to suit the unique needs of its owners and investors, while also creating outstanding options for its guests.
In addition, RHG remains committed to its corporate responsibility targets of being net-zero by 2050, and is driving eco-sensitive operations and creating sustainable experiences to help owners achieve greater efficiencies.
Commenting on the plans in Vietnam, Ramzy Fenianos, chief development officer, Asia Pacific, Radisson Hotel Group, said: “Vietnam is a dynamic destination that has offerings for all types of travellers.
“Looking ahead, we expect visitor numbers to increase significantly in the coming months and we look forward to working with our partners to bring new experiences to life for travellers from around the region and globally.”