The New South Wales (NSW) government and Singapore Airlines (SIA) have signed a Memorandum of Understanding (MoU) to rebuild visitation to Sydney and NSW.
The new agreement, which was sealed through the NSW government’s A$60 million (US$41.8 million) Aviation Attraction Fund, will facilitate marketing activities across Singapore, India, Indonesia, Malaysia, UK, Germany and France to stimulate demand and drive visitation to NSW.
The NSW government, through its tourism and major events agency Destination NSW, will collaborate with SIA on initiatives including advertising, marketing campaigns and fam programmes.
Minister for enterprise, investment and trade, minister for tourism and sport and minister for Western Sydney Stuart Ayres said the agreement with Singapore Airlines was critical to reigniting the NSW visitor economy and helping to restore visitation to pre-pandemic levels.
SIA currently operates four daily flights to Sydney, and this MoU is estimated to deliver over A$231 in visitor expenditure to NSW until July 2023 and support some 1,200 jobs.
“In 2019, NSW welcomed more than 126,000 Singaporean visitors, who stayed more than one million nights and added A$232 million to the NSW visitor economy. Singapore is also a high-traffic hub for passengers from around the globe travelling to NSW,” added Ayres.
The Aviation Attraction Fund forms part of the NSW government’s Covid-19 Economic Recovery Plan. It aims to build aviation capacity across NSW by supporting airlines to return to the state’s airports.
Applications for the Aviation Attraction Fund are open until June 30, 2023, and are being managed by Destination NSW on behalf of the NSW government.