Centara Hotels & Resorts and Luxemon Hotel Group have signed an MoU that will enable both companies to accelerate the growth of their respective brands within China and South-east Asia.
For Thailand-based Centara, the partnership will support its goal of becoming a top 100 global hotel operator within five years.
The MoU, which was signed in a ceremony attended by Markland Blaiklock, deputy CEO of Centara Hotels & Resorts, and Liang Xiao Jing, CEO of Luxemon Hotel Group, will focus on brand cooperation.
“For decades, our two countries have enjoyed a warm friendship with strong bilateral trade relations. China has been a priority market for future growth and our new partnership with Luxemon Hotel Group represents a significant step forward for Centara,” said Blaiklock.
Liang added: “I am confident that together we can contribute to the development of tourism between China and Thailand and the hotel industry.”