Building on the success of the Rixos luxury all-inclusive brand, Accor is accelerating its expansion in the all-inclusive market with the launch of its multi-branded All-Inclusive Collection.
The All-Inclusive Collection will include Accor’s luxury and premium brands Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick. The objective is to leverage the strength and visibility of these brands in key markets identified for the All-Inclusive Collection.
Curated entertainment programmes, for both day and evening activities, will play a central role in the All-Inclusive Collection, and will build on Rixos’ expertise in children’s clubs, fitness, water sports, outdoor activities and business events.
Guests can expect spectacular shows, multiple sporting activities per resort, as well as world-class spa and wellness facilities.
There will also be extensive F&B, beach club and nightlife concepts.
The All-Inclusive Collection will span Europe, the Middle East, Africa, Asia, Central America and the Caribbean – selected for their promising growth potential in the all-inclusive segment and the strength of these brands in the target markets.
The All-Inclusive Collection will initially focus on the further expansion of Rixos’ footprint of 50 properties in the network and pipeline, and will quickly scale and diversify as part of a longer term multi-branded strategy of having over 100 all-inclusive resorts in the next five years.
New openings set for this year include Rixos Gulf Hotel Doha, Rixos Qetaifan Doha, and Swissôtel Sharm el Sheikh. The latter is the first non-Rixos branded property in the All-Inclusive Collection.
In South-east Asia, Rixos Nha Trang Beach Resort will be Accor’s first all-inclusive luxury resort. It will open in 2025.
Fettah Tamince, chairman of the Board of Rixos Hotels, said: “I am incredibly proud of the success Rixos has achieved in the five years as part of the Accor portfolio. Together, Accor and Rixos complement each other’s market-leading expertise, and the All-Inclusive Collection is the next step in accelerating their positions in the sector. This new initiative comes at a time when the demand for all-inclusive stays could not be stronger and now is the right time to leverage this positive trajectory.”
Gaurav Bhushan, CEO Accor Lifestyle & Entertainment and co-CEO Ennismore, added: “The post-Covid travel market is witnessing a renewed desire for leisure stays. Accor’s strategic decision to double down on the all-inclusive segment, the fastest growing sector in this market and build upon its success with Rixos, capitalises on this opportunity. The new luxury and premium All-Inclusive Collection, reinforces our business model while increasing our exposure and value proposition for hotel owners.”