Regal Hotels Group makes ESG move into metaverse

The Sandbox metaverse is set to see the rise of MetaGreen, an environmental, social, and governance (ESG)-themed estate developed by Regal Hotels Group to promote eco-friendly choices and foster a sustainable community that supports a circular economy.

Set within Mega City 2, MetaGreen will be the game’s first green metropolis and represent an ecosystem that will harness blockchain, tokenisation, GameFi, play-to-earn and Non-Fungible Token (NFT). MetaGreen is scheduled for completion by October 2022.

MetaGreen will be The Sandbox’s first green metropolis

The estate, made up of a group of individual lands merged into a larger parcel, is said to be the first sustainability-themed metropolis in The Sandbox. At present, there are six uniquely interactive districts that make up the MetaGreen virtual estate: Regal Hotels’ green hotel & residence, MetaGreen Convention Center, MetaGreen Mall, Art Park, MetaGreen Academy, and virtual eco-travel.

Regal Hotels Group’s vice-chairman and managing director Poman Lo said: “Sustainability and technology have long been at the heart of our group’s DNA and passionately infused in our corporate initiatives and strategic investments. Web3 and metaverse technologies will not only disrupt every facet of our daily lives, but also empower socially inclusive and environmentally sustainable impact in the world. Accelerating the transition to carbon net zero, MetaGreen is a collaborative ecosystem of like-minded partners co-creating a progressive green movement to inspire decarbonisation and behavioural changes in the consumer and business communities.”

The group’s investment in The Sandbox puts the brand among the first hotel groups in the world to take a bold and leading role in the next iteration of the Internet. As part of the group’s own pledge, MetaGreen has already purchased more than double the verified carbon credits necessary to reverse its limited Ethereum emissions.

MetaGreen represents the group’s three distinguishing strengths: focus on customer-centric innovation to elevate guest experiences, commitment to sustainability and purpose-driven business initiatives, and a well-demonstrated collaborative network.

Regal Hotels Group sees approximately two thirds of Hong Kong’s population, a user base of five million, as potential MetaGreen netizens.

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