The landmark Swissôtel Merchant Court in Singapore’s Clarke Quay district has been rebranded to Paradox Singapore Merchant Court at Clarke Quay, effective April 1.
The launch of Paradox Singapore Merchant Court at Clarke Quay represents the entry of the Canadian hospitality brand to Singapore. Developed by team of experienced hoteliers in Vancouver, both the hotel and global brand is said to focus on creating a unique guest experience through “genuine, attention-to-detail service experience that combines recreational amenities alongside an authentic and relatable human touch”.
“The hospitality sector is currently going through a key moment of transformation as technology and social media are quickly changing the way we travel and interact with others. We recognised a shift was occurring in how people engage with each other and also with the built environment. The height of the Covid-19 pandemic was the global catalyst for a resurgence of interest in authentic human connection and a greater expectation of personalised hospitality. As an industry leader, it was an opportune moment to realign and reinvent our business proposition to meet and adapt to the current needs and desires of the market,” said Joo Kim Tiah, CEO of TA Global, the property owner.
Paradox Singapore Merchant Court at Clarke Quay offers 476 spacious rooms, easy access to the Singapore River and the Central Business District, the award-winning Ellenborough Market Café, among others.
General manager Rainer Tenius remains at the helm of the hotel. He said: “We are excited to be part of the Paradox family and are confident that this will elevate the upscale, unique experience that we can offer, echoing the culture and vibrancy of our city. Our team looks forward to welcoming our guests to our hotel for a delightful and memorable stay.”
TA Global has plans to expand Paradox’s international presence in the next decade, through new boutique lifestyle hotels and resorts in notable destinations.