A new management collaboration that sees Vietnam’s largest domestic hotel owner, Vinpearl, contracting 12 properties to Meliá Hotels International is expected to deepen the latter’s presence in the country.
These hotels and resorts are in operation, and will bear the brand Meliá Vinpearl going forward.
The first hotel to undergo rebranding will be Vinpearl Quang Binh, which will take on the new name, Meliá Vinpearl Quang Binh, this month. The remaining 11 will complete their migration within 1H2022.
Meliá’s latest move will make it the second largest hotel group in Vietnam in terms of room inventory; it will have 8,000 keys across the country.
The company first entered Vietnam in 1999 with the opening of Meliá Hanoi.
“We believe in creating strong and strategic regional partnerships with companies that have a deep connection to the locations they serve,” said Gabriel Escarrer, vice chairman and CEO of Meliá Hotels International.
“The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we’ve already established in Vietnam.”
“Collaborating with international partners in running our properties will effectively facilitate Vinpearl in joining world-famous hotel networks and contribute to raising the bar for Vietnamese tourism,” said Thai Thanh Nhat Quang, CEO of Vinpearl Hotel.
“Through this cooperation, Vinpearl and Meliá Hotels International also expect to deliver a variety of high-class hotel service experiences to millions of domestic and international tourists.”
Meliá will take the Meliá Vinpearl brand into locations where it already has properties, such as Danang, as well as cultivate new ground in destinations where the group currently has no presence.