The Singapore Tourism Board (STB) and Mastercard have jointly launched 16 new and exclusively-curated local tourism and lifestyle experiences, as part of their new domestic marketing campaign.
These experiences include sailcations, staycations, movie experiences, local adventures, and gin creation workshops.
A forest bathing session is among 16 experiences on the Rediscover Priceless Singapore platform
Bringing together the SingapoRediscovers campaign and Mastercard’s Priceless Singapore platform, the Rediscover Priceless Singapore campaign will support domestic tourism businesses and promote local brands.
The campaign is based on a joint study done by STB and Mastercard which found that families and young professionals make up more than half of local cardholders.
During Covid-19, domestic spending by families held steady with around 30 per cent of their spend channelled towards dining, retail, attractions, and accommodation categories. Young professionals’ domestic spend grew by 14 per cent, with around 30 per cent of their spend going towards dining, retail, and accommodation categories.
Using these insights, STB and Mastercard curated 16 diverse experiences across these categories. Some of the experiences feature local lifestyle brands, for instance, sampling gins and creating a personalised bottle of gin at Brass Lion Distillery or savouring Straits Preserves’ Ginger Garden Tea, alongside the brand’s signature marmalade and nut butters.
Mastercard cardholders will also get to enjoy a wide range of deals across dining, retail, attractions, and accommodation categories, including 1-for-1 promotions, discounts, and value-added gifts.
The 16 experiences will run till January 31, 2022. Price ranges from S$45 (US$33) to S$5,992, and experiences can be purchased at www.priceless.com/RediscoverSG.
Correction: This article has been updated to show that the 16 experiences will run till January 31, 2022, instead of January 31, 2024 as previously stated.
The Singapore Tourism Board (STB) and Mastercard have jointly launched 16 new and exclusively-curated local tourism and lifestyle experiences, as part of their new domestic marketing campaign.
These experiences include sailcations, staycations, movie experiences, local adventures, and gin creation workshops.
Bringing together the SingapoRediscovers campaign and Mastercard’s Priceless Singapore platform, the Rediscover Priceless Singapore campaign will support domestic tourism businesses and promote local brands.
The campaign is based on a joint study done by STB and Mastercard which found that families and young professionals make up more than half of local cardholders.
During Covid-19, domestic spending by families held steady with around 30 per cent of their spend channelled towards dining, retail, attractions, and accommodation categories. Young professionals’ domestic spend grew by 14 per cent, with around 30 per cent of their spend going towards dining, retail, and accommodation categories.
Using these insights, STB and Mastercard curated 16 diverse experiences across these categories. Some of the experiences feature local lifestyle brands, for instance, sampling gins and creating a personalised bottle of gin at Brass Lion Distillery or savouring Straits Preserves’ Ginger Garden Tea, alongside the brand’s signature marmalade and nut butters.
Mastercard cardholders will also get to enjoy a wide range of deals across dining, retail, attractions, and accommodation categories, including 1-for-1 promotions, discounts, and value-added gifts.
The 16 experiences will run till January 31, 2022. Price ranges from S$45 (US$33) to S$5,992, and experiences can be purchased at www.priceless.com/RediscoverSG.
Correction: This article has been updated to show that the 16 experiences will run till January 31, 2022, instead of January 31, 2024 as previously stated.