Top News Dream Cruises marks first anniversary of post-pandemic cruising in Singapore By TTG Asia / Posted on 4 November, 2021 19:25 Dream Cruises will celebrate its first year milestone in resuming cruise services for the Singapore market on November 6 with World Dream, an achievement that has resulted in expanded market demographic and onboard guest spend as well as creative product breakthroughs. Since its inception in 2020, World Dream has welcomed close to 200,000 Singapore residents aboard with over 150 Super Seacation voyages. Demand remains strong, with most sailings for the remaining months of 2021 almost sold out, while a strong momentum is registered for early-2022. World Dream delivered a safe cruising experience for almost 200,000 Singapore residents in the past 12 months The milestone is shared with Dream Cruises’ fifth anniversary as a brand, making November a “truly special” month, commented Michael Goh, president of Dream Cruises. “We are deeply appreciative of the continuous support from the Singapore Tourism Board, the local authorities, and the general public, which enabled us to provide Singapore residents with an alternative and safe vacation experience over the past year in these unique circumstances,” said Goh in a press statement. Throughout the past year, Dream Cruises maintained its engagement with the local tourism sector across various networks, including vendors for provisioning to bunkering, cruise terminal operators, medical service providers, and travel partners. It also contributed to job creation, including opportunities for Singaporeans. It was also a year of product creativity, as Dream Cruises rolled out several first-of-a-kind initiatives to revitalise the tourism sector. Notable initiatives include Asia’s first Halal-friendly cruise ship, which was certified by both the United World Halal Development and the Global Vegetarian Certification Services in December 2020; a platform to showcase Made with Passion local lifestyle brands onboard World Dream; and a partnership with KrisFlyer – Singapore Airlines’ frequent flyer programme – on an exclusive chartered cruise for members as well as the option to earn KrisFlyer miles on Dream Cruises packages. To combat pent-up wanderlust, World Dream crafted thematic cruises that presented Singapore residents with experiences of popular destinations such as South Korea, Thailand and Japan. This concept will be extended into the year-end school holidays and the festive season, with World Dream hosting A Nordic Christmas Adventure special from November 17 to January 1, 2022. Festive traditions of Sweden, Finland, Norway, Denmark and Iceland can be enjoyed onboard through special attractions, activities and gourmet feasts. According to Dream Cruises, these initiatives has expanded its market reach, converting more Singapore residents into cruise fans as well as attracted more younger travellers, such as millennials and Gen X-ers as well as couples with no children or families with non-school-going young children. With a wider market demographic, guest spend on World Dream in Singapore has risen by 37.5 per cent in 2021 compared to pre-pandemic in 2019.