S Hotels & Resorts has partnered with FTX, a cryptocurrency trading platform, to enable its customers to book and pay for their stays using virtual online currencies.
As a first step, the group’s two properties in the Maldives – SAii Lagoon Maldives and Hard Rock Hotel Maldives – has started to accept cryptocurrencies as payment since October 1, becoming the first resorts in the country to do so.
Stays at SAii Lagoon Maldives and Hard Rock Hotel Maldives (above) can now be paid for in cryptocurrencies
Both resorts are nestled in the idyllic Kaafu Atoll, and form part of the integrated resort Crossroads Maldives.
Vacations at these two resorts can be paid for in USD Coins and Tether tokens, with more cryptocurrencies expected to be added in future. Bookings must be made directly with each property’s reservations department; and payments can be arranged securely, from anywhere in the world.
S Hotels & Resorts said that the move to accept cryptocurrencies will expand the number of payment options offered by the group, targeting new and potentially untapped sectors of the market, while helping hotels to drive a greater number of direct bookings. They will also appeal to a new wave of Gen Y and Gen Z consumers, who operate in the online space and appreciate the convenience of virtual transactions, it added.
CEO Dirk De Cuyper said: “At S Hotels & Resorts, we are constantly seeking new ways to connect with our customers and remove barriers to travel. We fully understand that in today’s world, an increasing number of consumers are turning to cryptocurrencies as a secure and stress-free way of paying for goods and services.
“Looking ahead, we will continue to roll out new and flexible solutions that enhance all aspects of our guest journey, from planning, payment and booking to in-stay experiences, bespoke services, community activities, and more.”
S Hotels & Resorts has partnered with FTX, a cryptocurrency trading platform, to enable its customers to book and pay for their stays using virtual online currencies.
As a first step, the group’s two properties in the Maldives – SAii Lagoon Maldives and Hard Rock Hotel Maldives – has started to accept cryptocurrencies as payment since October 1, becoming the first resorts in the country to do so.
Both resorts are nestled in the idyllic Kaafu Atoll, and form part of the integrated resort Crossroads Maldives.
Vacations at these two resorts can be paid for in USD Coins and Tether tokens, with more cryptocurrencies expected to be added in future. Bookings must be made directly with each property’s reservations department; and payments can be arranged securely, from anywhere in the world.
S Hotels & Resorts said that the move to accept cryptocurrencies will expand the number of payment options offered by the group, targeting new and potentially untapped sectors of the market, while helping hotels to drive a greater number of direct bookings. They will also appeal to a new wave of Gen Y and Gen Z consumers, who operate in the online space and appreciate the convenience of virtual transactions, it added.
CEO Dirk De Cuyper said: “At S Hotels & Resorts, we are constantly seeking new ways to connect with our customers and remove barriers to travel. We fully understand that in today’s world, an increasing number of consumers are turning to cryptocurrencies as a secure and stress-free way of paying for goods and services.
“Looking ahead, we will continue to roll out new and flexible solutions that enhance all aspects of our guest journey, from planning, payment and booking to in-stay experiences, bespoke services, community activities, and more.”