Top News Hilton offers franchise opportunities in China By TTG Asia / Posted on 29 September, 2021 16:11 Hilton has launched its large-scale franchise business model in China, allowing independent hotel owners in the country to benefit from Hilton’s commercial strategies and support network under franchised partnerships with its upscale focused-service brand Hilton Garden Inn. The hotel group is offering a Hilton Garden Inn brand prototype developed specifically for the Chinese market, which fulfils its commitment to providing guests with exceptional stay experiences, while also driving long-term investment success for owners. Owners can now operate franchised hotels under the Hilton Garden Inn brand, part of a new holistic business model in China Under the programme, owners can take advantage of attractive upfront investment costs, while the leaner operating model drives profitability and provides ease for day-to-day operations. To date, Hilton has inked more than 100 deals to develop Hilton Garden Inn hotels in China, bolstering the company’s confidence in the long-term growth of the focused service brand and its ability to cater to a rising middle class. Clarence Tan, senior vice president, development, Asia Pacific, Hilton, said: “Beyond China, we are confident that this development model will thrive in key destinations across Asia, as we anticipate rising demand for hotels in this segment in the long-term. “We are always on the lookout for the right partners in the right locations, and we will absolutely be assessing the right time to introduce the franchise model to regional investors in Asia-Pacific – helping them to capture the strong demand for midscale lodging solutions.” Hilton Garden Inn currently has a global footprint of over 900 hotels, with 35 in China and 44 across Asia-Pacific.