Hong Kong-based airline Cathay Pacific has rolled out a new eponymous travel lifestyle brand that will bring together the Cathay Pacific, Marco Polo Club and Asia Miles schemes.
The “premium” brand, Cathay, will also unveil a range of new offers in spending, dining, shopping, hotels, and wellness over the coming months.
The first of these – a new Cathay co-branded credit card – will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme to be launched in 1H2022. While the airline has made the Cathay brand initially only available in Hong Kong, it plans to gradually expand the brand to other markets.
The global airline also stated that the Cathay branding will help to simplify how their customers interact with them, including how they earn status and make use of miles.